Argan Oil - Gold That Grows On Trees!
The process of producing this rare oil in it's pure form is meticulous and demanding. However, Moroccan women are up for the challenge, after all, the production of Argan Oil allows them to become breadwinners for their families.
The tree which produces the Argan fruit is called Argania Spinosa. A ancient and scarce species, the Argan tree can survive as much as 250 years and is endemic to the Western region of Morocco. By supporting Berber women, we also enable reinvestment into continuing plantations of the endangered UNESCO protected Argan tree so that the world may continue to reap it's rewards. Equally, going back to the Berber people, some 2-3 million people rely on the Argan tree as a source of income, the majority being the poorest of Moroccan Berbers.
The seeds of the Argan tree are usually collected after they fall in the late summer. They are cracked open to reveal the innermost shell and once again to finally extract the Argan nut. It must finally be cold-pressed before it transforms into the nourishing, absorbent golden liquid that we use today on our hair, face and body.